Brand
Partnerships

With the power of live events your brand can turn fans into loyalists at scale. We can reach more than 30 million consumers, activate across 1000+ events and connect your brand to a social community of 1.95 billion.

The brand fan experience market

Brand activation is no longer a nice-to-have, it’s a non-negotiable. Live activation drives both immediate revenue growth and sustained commercial performance. Through our major event portfolio, brands enter environments where attention is undivided and emotion is high, turning presence into measurable impact.

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of marketers report revenue growth after activating through experiential marketing

of the biggest spenders and social brand advocates spend more with a brand because of their onsite presence at events

of audiences say that live events create valuable communities that digital activations and brand campaigns can’t match

Influencer and UGC strategies for live brand activation

A strong social content ecosystem is your most powerful shop window.

We build that ecosystem by combining influencer reach, content creator engagement, and organic UGC across the full live experience, before, during, and after the event. Influencers drive scale and real-time reach, content creators curate structured storytelling and engagement, and consumer UGC reinforces authenticity and advocacy, strengthening algorithm signals and share of voice.

As UGC becomes increasingly influential in AI-led search and digital discovery, live environments provide a scalable way to generate credible content at source. By connecting live fan experience with performance marketing strategy, we help brands improve discoverability, accelerate effectiveness, and maximise ROI.

leading influencers

over index on social engagement performance

consumers credit UGC as the factor that converts them

Our brand

growth engine

Our branded environments enable partners to create their own high-impact spaces within major live events, driving engagement, generating scalable content, and strengthening campaign performance. Designed to complement above-the-line investment, they extend reach into real-world moments where emotion and attention are already high.

The power behind your brand growth

Emotive brand resonance at scale

Show up where passion runs high and culture comes to life.

Consumer community cultivation

Build a loyal fan base in the real world and nurture it online.

Maximise cross-channel engagement

Join up live experience, social media, influencer amplification and retail to pinpoint return on investment.

Ancillary retail value

Our approach unlocks five times higher retail value through a connected consumer experience.

Designed for real-world impact

We activate across on site, digital, social, retail and UGC to deliver impact you can see and measure.

Our Work

360° Event Solutions

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Brand
Partnerships

The brand fan experience market