KitKat Orange Sampling Tour
OBJECTIVE
In partnership with Nestlé, the objective of the campaign was to introduce the new KitKat Orange to a broad audience, increasing brand awareness and sparking consumer interest. Designed to target families during the February half-term, the 6-day activation travelled to high-footfall locations in Bristol, Birmingham, and Cardiff. By engaging a broad audience during this peak period, the campaign aimed to build awareness and encourage in-store purchases.
IMPACT
APPROACH
To maximise visibility, a bespoke branded vehicle served as a mobile advertisement, capturing attention while travelling between three city centre locations. The eye-catching vehicle helped generate awareness on the road before arriving at the activation sites, where it became a centrepiece of the experience.
The activations were strategically timed to align with half-term, ensuring optimal foot traffic in each city. At each location, brand ambassadors engaged with consumers, distributing over 60,000 samples and creating memorable interactions with the KitKat brand.
To further amplify the campaign’s reach, consumers were encouraged to use a branded selfie frame to take photos and share their experiences on social media with the hashtag #MyBreak. This extended the activation’s impact beyond the activation, generating organic social media exposure.
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