Commonwealth Games 2022
IMPACT
The Objective
During the summer of 2022, we headed to Birmingham to deploy our complete event solution as the Commonwealth Games returned to the UK for the first time in 20 years.
Our objective was to deliver an outstanding public food & beverage (F&B) offering, premium sponsor activations, and payment solutions across the event with over 1.5 million spectators. We were also tasked to provide workforce dining to contractors, staff and volunteers throughout the event at multiple venues.
APPROACH
The F&B team created bespoke menus to reflect the diversity and flavours of the Commonwealth. Working with Foodsteps, we provided carbon labelling across these menus to support consumers in making environmentally informed purchase decisions.
To support the many local independent traders of Birmingham, we curated a unique line up of local and UK-based food vendors.
Operating 29 bars across 6 locations, quick-serve technology was positioned to keep queues at peak times to a minimum and enhance the customer experience. Grab & Go outlets were deployed across venues with an appealing selection of soft and alcoholic drinks with pre-packaged sandwiches, salads, and more.
Our Foodservice solution delivered an end-to-end supply chain, with stock being purchased from suppliers in the West Midlands area where possible to contribute to the positive economic impact. The stock was delivered directly to outlets across the venues multiple times during the 10-day event to maintain optimum stock levels.
We deployed fast & efficient EPOS tills and mobile payment terminals resulting in 100% card acceptance. An onsite helpdesk team of experienced engineers were on hand during the event days.
During the event, we served nutritious and diverse meals to the local workforce of over 200 employees, including contractors and volunteers. A menu development process was followed to ensure nutritionally balanced meals were provided to maintain energy levels. All meals and snacks were provided including hearty hot options, and cold grab & go choices including salads and sandwiches.