MLB: London Series
OBJECTIVES
London Stadium was transformed into an all-American ballpark for an action-packed weekend of elite baseball. The stadium filled with excitement as baseball enthusiasts revelled in the vibrant atmosphere generated by the touring New York Mets and Philadelphia Phillies.
Our objective, in collaboration with Delaware North and London Stadium, was to deliver an authentic ballpark experience to the venue to elevate the fan experience.
IMPACT
APPROACH
Our menu development team curated an all-American menu, featuring ballpark favourites including the signature Donut Burger, loaded waffle cones, and gourmet mac & cheese. To enhance the street food offering we worked with independent vendors, offering the likes of New York cheesecake, pizza slices, and Philly cheesesteak subs to reflect the flavours of the touring teams.
We created bespoke outlet wraps and collateral to elevate the visual appeal of the fan zones, ensuring a consistent and immersive experience for spectators. In support of the ‘MLB Green’ sustainability initiative, our branded recycling stations featured engaging facts about MLB’s commitment to sustainability.
Working collaboratively with Delaware North, London Stadium and MLB Europe, we showcased the world-class food offering across social media. This included professional food imagery, short-form video content and creating ‘Instagrammable’ dishes to encourage user-generated content. This content created a viral buzz on social media, sparking excitement about the event and driving food sales.
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