WELCOMING MATT LUSCOMBE AS OUR NEW CEO
We have appointed Matt Luscombe as our new Chief Executive Officer to accelerate our ambitious growth plans across the domestic and international event markets as we mark our 50th anniversary.
With a successful track record of leading and growing international businesses including Chief Commercial Officer at InterContinental Hotels Group (IHG), General Manager at Coles Group and Chief Executive Officer at Cycas Hospitality – Matt brings expertise in scaling operations globally and driving revenue growth. He will implement strategic initiatives to drive us towards its ambitious goal of achieving £200m in turnover in the coming years.
Current Chief Executive Officer Stephen Freeman will pivot to a new role of Executive Chairman, using his more than 30 years of experience in the events industry to lead international growth, investment and drive innovation in the sector. He will remain closely involved in the business, working with Matt on the company’s five-year strategy.
GUINNESS SELF-SERVE: PICK, PAY & POUR IN 45 SECONDS
Guinness Six Nations fans and spectators at Cheltenham Racecourse experienced a new era of service with the introduction of mobile self-serve bars, allowing them to pick, pay, and pour their own pints in just 45 seconds. Designed to reduce queue times and enhance the spectator experience, these bars enable fans to spend less time waiting and more time enjoying the action.
Powered by cutting-edge technology, the self-serve bars include:
- 12 self-pour taps with seamless contactless payments, powered by FEP PAY
- High-capacity keg system, capable of dispensing 2,500 pints per day while maintaining optimal temperature
- 99% keg efficiency, reducing wastage compared to conventional taps
10+ YEARS OF BRCGS EXCELLENCE
We are proud to announce that our Foodservice solution has once again achieved an AA grade in our latest BRCGS audit – an accreditation we have proudly maintained for over a decade. This internationally-recognised certification reflects our commitment to food safety, quality, and supply chain integrity across UK and Europe’s most prestigious events and venues.
With over 10 years of consistent excellence, we continue to uphold farm-to-fork traceability, ensuring our clients have complete confidence in the products they serve and the standards we deliver.
RECORD-BREAKING COLDPLAY TOUR IN THE UAE
Coldplay made history in Abu Dhabi in January, completing a record-breaking four-night run at Zayed Sports City Stadium – the largest and longest series of ticketed shows ever held in the UAE.
We were proud to support event operations in the Middle East, playing a role in delivering four unforgettable nights of Coldplay’s Music of the Spheres World Tour. With 50,000 fans each night, the energy, scale, and spectacle of these performances were nothing short of extraordinary.
The tour’s return to the UK is set to be another landmark moment in this global tour with 10 dates at the iconic Wembley Stadium.
THE PREMIUMISATION & PERSONALISATION OF TICKETING
The way fans approach ticket purchasing is changing. In recent years, we’ve seen a significant shift towards personalisation and premiumisation, with spectators looking for more than just entry to an event, they want an elevated and high-value experience.
General Admission Plus (GA+) and premium ticketing models are transforming the event experience, offering attendees better seating, exclusive access, and all-inclusive perks. These upgraded tiers provide priority entry to prime viewing areas, access to private covered spaces for added comfort, and seamless hospitality with faster service and pre-paid F&B packages.
As event experiences become more tailored and seamless, so too must the payment journey. FEP PAY provides omnichannel payment solutions from ticket to seat.
- Live Data & Revenue Reporting – Real-time insights to optimise revenue and make data-driven decisions.
- Customer Profiling – Build a picture of your customer to understand purchase behaviour and create personalised offers that drive loyalty.
- Reliable & Fast Transactions – Secure, frictionless payments for both in-person and online transactions to offer one consistent experience throughout the journey.
