5 March 2025:
Freemans Event Partners has appointed Matt Luscombe as its new Chief Executive Officer to accelerate its ambitious growth plans across the domestic and international event markets as the family business marks its 50th anniversary.
With a successful track record of leading and growing international businesses including Chief Commercial Officer at InterContinental Hotels Group (IHG), General Manager at Coles Group and Chief Executive Officer at Cycas Hospitality – Matt brings expertise in scaling operations globally and driving revenue growth. He will implement strategic initiatives to drive Freemans Event Partners towards its ambitious goal of achieving £200m in turnover in the coming years.
Current Chief Executive Officer Stephen Freeman will pivot to a new role of Executive Chairman, using his more than 30 years of experience in the events industry to lead international growth, investment and drive innovation in the sector. He will remain closely involved in the business, working with Matt on the company’s five-year strategy.
I’m hugely passionate about the events industry, and am looking forward to working with the team, as well as our partners, clients and suppliers. It’s an exciting time for the sector, both in the UK and internationally, our robust pipeline of events ensures we continue to transform the fan experience in 2025 and beyond.”
Matt is ideally positioned to help us achieve our ambitious targets, leaning on his valuable experience in delivering successful growth across hotels and in hospitality. This new chapter for the business isn’t me stepping back. I’m as energised about the events industry as ever before and am looking forward to welcoming Matt and introducing him to our incredible event and venue partners in the coming weeks.
”
ENDS
About Freemans Event Partners
Freemans Event Partners is the multi-service partner of choice, trusted by some of the world’s most iconic venues and events including Silverstone Circuit, Allianz Stadium, Lord’s Cricket Ground, Wembley Stadium, the European Tour, the Jockey Club and the Badminton Horse Trials.
Our passion for events, relentless drive for innovation, and exceptional food and beverage solutions transform the fan experience, unlocking greater revenue for our partners.
We shape the future of events through our multi-service solutions – event F&B, end-to-end supply chain and wholesale, fan zones, brand and street food partnerships, payment tech, sustainability, and premium hospitality solutions; working with global rightsholders and brands such as F1, the Ryder Cup, the FA Cup, Coca-Cola and American Express.
Established in 1975, the family-owned company has grown from a single fish and chips outlet at Silverstone to an operation that can provide a bespoke offer to large events, venues, and experiences, anywhere in the UK and Europe.
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