4 December 2024: A fleet of Costa Coffee kiosks are set to hit some of the UK’s biggest live events next year, as part of a deal between the Nation’s Favourite Coffee Shop* and Freemans Event Partners, the leading multi-service event solutions provider.
The agreement will bring Costa Coffee to fans and spectators across the UK. It builds on the success of the collaboration between Freemans Event Partners and Costa Coffee during the Summer’s Olympic and Paralympic Games in Paris, where eight mobile kiosks were built and deployed in venues across France’s capital.
The kiosks sold more than half a million drinks during the event, with the Olympic Village kiosk selling a drink every 13 seconds.
Freemans Event Partners will be redeploying the kiosks at venues across the UK, such as the Allianz Stadium in Twickenham, Cheltenham Racecourse, Badminton Horse Trials and the BMW PGA in Wentworth, Surrey.
The roll-out of a fleet of kiosks, and subsequent expansion of our collaboration with Costa Coffee, will mean that more spectators can enjoy their favourite handcrafted barista latte, cappuccino, or cortado at a growing number of iconic sporting and live event experiences.
We are committed to ensuring that we are helping our venue clients to provide the best fan experience possible and working with the most recognisable high-street brands and giving them space across our events, helps us achieve this goal. We aim to grow our fleet further to launch at more venues, and welcome enquiries from events and operators looking to hire a Costa Coffee kiosk. ”
The evolution of this relationship allows us to bring the Nation’s Favourite Coffee Shop* experience to even more consumers across a greater number of events – ensuring that everyone can enjoy the quality and accessibility that Costa Coffee is known for – wherever they may be. ”
ENDS
About Freemans Event Partners
Freemans Event Partners is a multi-service event partner, enabling the UK and Europe’s most prestigious venues and stadia to deliver outstanding fan and spectator experiences. The business reaches more than 25 million people, across more than 650 event days each year.
Clients include Twickenham Stadium, Lord’s Cricket Ground, Wembley Stadium, the European Tour, the Jockey Club and the Badminton Horse Trials; and the business operates at events as diverse as the Formula One and Moto GP British Grand Prix, the Six Nations, the Cheltenham Races, the Ryder Cup, the Commonwealth Games, the Ashes, Major League Baseball, NFL and the FA Cup.
Services include bespoke food and beverage solutions, end-to-end payment technology, end-to-end wholesale & logistics, full procurement chain, facilitation of global commercial partnerships, and providing practical workforce solutions. Freemans Event Partners also works with leading brands, such as Moët & Chandon, Coca-Cola, Nestlé and American Express to deliver high-impact consumer brand activations.
Established in 1975, the privately-owned company has grown from a single fish and chips outlet at Silverstone to an operation that can provide a bespoke offer to large events, venues, and experiences, anywhere in the UK and Europe.
www.freemanseventpartners.co.uk
*Allegra Strategies, 2023
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About Costa Coffee
Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa Coffee is present in 50 countries around the world, with 2,700+ coffee shops in the UK & Ireland and 1,300+ globally. We are proud to be the Nation’s Favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland” by Allegra Strategies for 14 consecutive years (2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023).
Making a positive contribution to the communities we are part of is extremely important to us, both here in the UK and across the world. That’s why we established The Costa Foundation in 2007, a registered charity with the aim of improving the life chances of children in coffee growing communities by helping them access a safe, quality education. So far, The Costa Foundation has funded over 100 school projects and changed the lives of more than 120,000 children. We also have a UK-wide Community Programme, which enables our teams to volunteer their time to good causes locally and to invite community groups to make use of our welcoming space in stores.
In 2011, Costa Coffee purchased Coffee Nation, which is now Costa Express. Today, Costa Express operates in 20 international markets, with over 15,000+ coffee machines in the UK and more than 1,600+ globally. Proudly serving the same Costa Coffee Mocha Italia Signature Blend coffee beans found in stores, combined with fresh milk to create a delicious and warming cup of coffee on the go. In 2022, Costa Coffee announced that it would be rolling out its innovative Costa Express’s Hot and Iced Drinks self-serve machines.
Costa Coffee’s Proud to Serve offer enables our corporate partners to serve a range of Costa Coffee beverages for customers and employees, without the need of a full Costa Coffee store. With presence across 22 international markets, Costa Coffee proudly supports over 30,000+ Proud to Serve sites across the UK and globally.
