Freemans Event Partners has appointed Roger Lowe as Projects Director, a strategic role focused on driving new ventures, partnerships, and commercial growth across the business.
Roger brings extensive experience across motorsport, live entertainment, and venue development. He spent eight years as Commercial Director at Donington Park, leading commercial diversification, event growth, and fan engagement initiatives. He also played a key role in shaping Melbourne Hall as a cultural destination, co-developing the “Field of Dreams” concept with Johnny Vegas, transforming the estate into a unique glamping and live events venue.
Most recently, he worked with RG Live (Sony Music), where he led the development of its food and beverage division, enhancing visitor experience across a portfolio of national events and heritage sites in partnership with Freemans Event Partners.
In his new role, Roger will work closely with the Executive Chairman and senior leadership team to identify and deliver strategic opportunities beyond the company’s core operations. This includes developing new partnerships, commercial models, and innovative concepts, as well as leading complex projects from concept through to delivery.
ENDS
About Freemans Event Partners
Freemans Event Partners is the multi-service partner of choice, trusted by some of the world’s most iconic venues and events including Silverstone Circuit, Lord’s Cricket Ground, Wembley Stadium, DP World Tour, Scottish Gas Murrayfield and the Badminton Horse Trials. Our event portfolio spans concerts, global sporting tournaments and landmark international events such as the Olympics, Commonwealth Games and Ryder Cup, through to seasonal light trails and cultural events.
Freemans Event Partners is more than a caterer, we integrate exceptional food and drink operations, foodservice, seamless payments, frictionless service and brand activations, growing revenue and delivering premium experiences that keep fans engaged, spending and coming back.
Our passion for events, relentless drive for innovation, and exceptional food and beverage solutions transform the fan experience, unlocking greater revenue for our partners, working with global rightsholders and brands such as F1, the Olympics, Visa, Coca-Cola, Mondelez, and PepsiCo.
Established in 1975, the family-owned company now provides bespoke offerings to large events, venues and experiences, anywhere in the UK and Europe, and serves 10 million meals across more than 1,300 event days each year.
Media enquiries
For all media enquiries, including interview requests, imagery and more information, please contact the team at Fleet Street Communications.
