20th May 2024: Costa Coffee, the Nation’s Favourite Coffee Shop*, is set to feature as the coffee provider of choice at this summer’s Olympic and Paralympic Games in Paris.
The brand will be operating bespoke outlets across Paris throughout the Games, with a presence across some of the event’s key venues, including the Athletes’ Village, Place de la Concorde, the Eiffel Tower, Roland-Garros, Versailles and Le Golf National.
This is a continuation of Costa Coffee’s relationship with the International Olympic Committee, after the brand sponsored the Tokyo 2020 Games, with multiple mobile retail units present and the use of Olympic-themed cups.
Costa Coffee’s presence in Paris this Summer has been facilitated by Freemans Event Partners, the leading multi-service event and venue solutions provider, who will build and deploy the coffee outlets throughout the capital City.
The pods, which will be wrapped in Costa Coffee’s signature branding and colour scheme, will provide attendees with the brand experience they know and love, with matching standard barista crafted hot and cold drinks.
After the conclusion of the games, Costa Coffee will work alongside Freemans Event Partners to re- deploy the branded coffee outlets across a range of iconic events and venues in the UK and Europe.
ENDS
*Allegra Strategies, 2023
About Freemans Event Partners
Freemans Event Partners is a multi-service event partner, enabling the UK and Europe’s most prestigious venues and stadia to deliver outstanding fan and spectator experiences. The business reaches more than 25 million people, across more than 650 event days each year.
Clients include Silverstone Circuit, Allianz Stadium, Lord’s Cricket Ground, Wembley Stadium, the European Tour, the Jockey Club and the Badminton Horse Trials; and the business operates at events as diverse as the Formula One and Moto GP British Grand Prix, the Six Nations, the Cheltenham Races, the Ryder Cup, the Commonwealth Games, the Ashes, Major League Baseball, NFL and the FA Cup.
Services include bespoke food and beverage solutions, end-to-end payment technology, end-to-end wholesale & logistics, full procurement chain, facilitation of global commercial partnerships, and providing practical workforce solutions. Freemans Event Partners also works with leading brands, such as Moët & Chandon, Coca-Cola, Nestlé and American Express to deliver high-impact consumer brand activations.
Established in 1975, the family-owned company has grown from a single fish and chips outlet at Silverstone to an operation that can provide a bespoke offer to large events, venues, and experiences, anywhere in the UK and Europe. www.freemanseventpartners.co.uk
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About Costa Coffee
Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa Coffee is present in 50 countries around the world, with 2,700+ coffee shops in the UK & Ireland and 1,300+ globally. We are proud to be the Nation’s Favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland” by Allegra Strategies for 14 consecutive years (2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023).
Making a positive contribution to the communities we are part of is extremely important to us, both here in the UK and across the world. That’s why we established The Costa Foundation in 2007, a registered charity with the aim of improving the life chances of children in coffee growing communities by helping them access a safe, quality education. So far, The Costa Foundation has funded over 100 school projects and changed the lives of more than 120,000 children. We also have a UK-wide Community Programme, which enables our teams to volunteer their time to good causes locally and to invite community groups to make use of our welcoming space in stores.
In 2011, Costa Coffee purchased Coffee Nation, which is now Costa Express. Today, Costa Express operates in 20 international markets, with over 14,200+ coffee machines in the UK and more than 1,600+ globally. Proudly serving the same Costa Coffee Mocha Italia Signature Blend coffee beans found in stores, combined with fresh milk to create a delicious and warming cup of coffee on the go. In 2022, Costa Coffee announced that it would be rolling out its innovative Costa Express’s Hot and Iced Drinks self-serve machines.
Costa Coffee’s Proud to Serve offer enables our corporate partners to serve a range of Costa Coffee beverages for customers and employees, without the need of a full Costa Coffee store. With presence across 22 international markets, Costa Coffee proudly supports over 30,000+ Proud to Serve sites across the UK and globally.
All Costa Coffee products, including our At-Home and Costa Coffee in a can range, have been expertly crafted by Gennaro Pelliccia, our Master of Coffee and uses Rainforest Alliance Certified™ coffee beans
