SETTING THE STANDARD AT PARIS 2024
At Le Golf National, we delivered a world-class food & beverage experience, setting the gold standard for the Paris 2024 Food Vision. Across the venue, 50 food & drink outlets offered a range of authentic and locally themed offerings, providing spectators with an array of choices from freshly made baguettes to Thai and African-Asian fusion. Our offering featured 25 different cuisines, with 80% of ingredients sourced from France and 60% of the menu dedicated to vegetarian options.
In collaboration with the OCOG, we provided 30 days of venue dining and workforce feeding for staff, greenkeepers, volunteers, and sponsors. We served over 17,400 nutritious meals, offering both dine-in and grab & go options, with daily menu variations to ensure variety and balance.
In partnership with Costa Coffee, our objective was to facilitate the Nation’s Favourite Coffee Shop’s* presence at the Paris 2024 Olympic and Paralympic Games. Our team managed the build and deployment of the bespoke outlets that were located at iconic locations throughout the city including the Athletes’ Village, Place de la Concorde, the Eiffel Tower, Roland-Garros, Versailles and Le Golf National.
*Allegra Strategies, 2023
A WINNING MENU AT MLB: LONDON SERIES
At the MLB London Series, we brought the authentic ballpark experience to life with an award-winning menu that included fan-favourites like the signature Donut Burger, loaded waffle cones, and gourmet mac & cheese. To capture the spirit of the visiting teams, we collaborated with independent vendors offering the likes of New York cheesecake, pizza slices, and Philly cheesesteak subs. With 70% of fans choosing to eat more than once, the food became a central part of the event experience.
Partnering with Delaware North, London Stadium, and MLB Europe, we amplified the experience through social media, featuring professional food imagery, short-form videos, and ‘Instagrammable’ dishes. This content created viral excitement, boosting fan engagement and driving food sales throughout the event.
FUELLING FANS AT THE BRITISH GRAND PRIX
Silverstone welcomed 480,000 Formula 1 fans for one of the most iconic races in the calendar. Managing over 280 outlets, we offered a diverse range of 90+ cuisines, from award-winning street food trucks to grab & go options, and TikTok sensation Spudman. FEP-PAY ensured seamless transactions with a robust network powered by 7,000 metres of Temport cable, resulting in 100% card payments across the event.
FEP’s BRCGS-accredited Foodservice solution utilised live transaction data to monitor stock levels in real-time, ensuring smooth service across all outlets. Over 600 deliveries were made directly from our state-of-the-art onsite warehouse.
To increase dwell time, FEP delivered a number of activations throughout the F&B Zones. Aligned with Silverstone’s Shift to Zero initiative, the award-winning ‘Zero Zone’ offered sustainable street food and bar options with carbon labelling. Other activations included the eye-catching Festival Zone adorned with colourful décor and the Retro Zone offering draught pints from American-style gas pumps and nostalgic dress.
FEP WINS ‘BEST SUSTAINABILITY INITIATIVE’
We’re thrilled to share that our Zero Zone activation at the British Grand Prix has won the award for ‘Best Sustainability Initiative’ at the MEI Event Summit!
The Zero Zone showcased sustainable food options from local, meat-free vendors, alongside speciality coffee and baked goods from a social enterprise supporting vulnerable adults in hospitality. Our bar featured eco-friendly drinks, including Greenall’s gin in bottles made from 94% paper board, cutting down weight, carbon footprint, and water usage. With carbon labelling on all menus through our partnership with Klimato, the entire zone was powered by hybrid battery generators. Fans were also rewarded with a 10% discount for returning used bottles at Eco Vend “reverse vending machines.”
CLIMATE CHANGE’S IMPACT ON HOSPITALITY INDUSTRY
New data from CGA highlights the significant impact of extreme weather on UK hospitality sales, revealing a 25.7% drop due to heavy rain and an 8.2% reduction from extreme heat between 2022 and 2023. For instance, on 18 February 2022, Storm Eunice caused sales to plummet by 25.7% compared to the same day in 2023, and during the record-breaking 40°C heatwave on 19 July 2022, sales were 8.2% lower.
The study, commissioned by the Zero Carbon Forum, emphasises the need for the hospitality and brewing sectors to collaborate on reducing carbon emissions and increasing supply chain resilience. Mark Chapman, Founder of Zero Carbon Forum, highlighted the critical role of reducing scope 3 emissions, which make up 78% of the sector’s carbon footprint, largely found in the food and drink served. Chapman stressed the importance of engaging suppliers to drive meaningful reductions and ensure a sustainable future for the industry.
As the hospitality sector faces increasing climate-related risks, collective action is essential to safeguard the industry and its supply chains.