25 September 2024: Freemans Event Partners, the leading multi-service partner for some of the UK and Europe’s most prestigious venues and events, has appointed Natasha Thiebaut as its new Chief
Commercial Officer.
Natasha will sit on the Executive Board and be tasked with delivering the businesses’ ambitious five-year strategic plan, with a focus on growing the brand and client base, expanding its capabilities in premium experiences and hospitality delivery, as well as developing and introducing all-inclusive ticket packages in the UK event industry.
With more than 25 years’ experience in the venue business, Natasha has worked with institutions such as Everton Football Club, FC Porto and Leinster Rugby; national stadiums including the Luzhniki Stadium in Moscow and the Maracana in Rio de Janeiro; as well as major global events such as the UEFA European Championships.
Natasha was previously Vice-President of IMG’s Stadium Division, playing a leading role in the opening of Wembley Stadium and developing Club Wembley, delivering $1bn in premium seat revenue – a first in world football. She also led IMG’s advisory work for the FIFA World Cup Qatar 2022 stadium development.
About Freemans Event Partners
Freemans Event Partners is a multi-service event partner, enabling the UK and Europe’s most prestigious venues and stadia to deliver outstanding fan and spectator experiences. The business reaches more than 25 million people, across more than 650 event days each year.
Clients include Silverstone Circuit, Twickenham Stadium, Lord’s Cricket Ground, Wembley Stadium, the European Tour, the Jockey Club and the Badminton Horse Trials; and the business operates at events as diverse as the Formula One and Moto GP British Grand Prix, the Six Nations, the Cheltenham Races, the Ryder Cup, the Commonwealth Games, the Ashes, Major League Baseball, NFL and the FA Cup.
Services include bespoke food and beverage solutions, end-to-end payment technology, end-to-end wholesale & logistics, full procurement chain, facilitation of global commercial partnerships, and providing practical workforce solutions. Freemans Event Partners also works with leading brands, such as Moët & Chandon, Coca-Cola, Nestlé and American Express to deliver high-impact consumer brand activations.
Established in 1975, the privately-owned company has grown from a single fish and chips outlet at Silverstone to an operation that can provide a bespoke offer to large events, venues, and experiences, anywhere in the UK and Europe.
www.freemanseventpartners.co.uk
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