10 September 2025: Freemans Event Partners has been appointed by Sixways Stadium to form a new partnership designed to transform the matchday fan experience across all Worcester Warriors and Worcester City FC Men’s and Women’s games. Freemans Event Partners will deliver food and beverage solutions at the venue, as the Worcester Warriors return to Championship Rugby for the first time in three years.
From the clubhouse to the Fan Zone, every corner of the ground is being refreshed to deliver more choice, faster service and a more immersive experience, ensuring supporters experience a vibrant atmosphere from arrival through to the final whistle.
Bars across the stadium are undergoing a complete refresh, with new branding, digital menus and speedier service designed to keep queues moving and fans closer to the action. The drinks line-up has been curated to reflect changing tastes while keeping the tried-and-tested favourites that supporters know and love.
The Fan Zone is also stepping up, evolving into a lively social hub that will carry the matchday spirit well beyond kick-off. Expect live music, interactive entertainment, games and a significantly expanded food and drink offer, from global street food flavours to quick bites and crowd-pleasing classics. It’s all about creating a welcoming space where fans can gather, celebrate and make the most of their matchday.
To make the experience as seamless as possible, FEP PAY will be rolled out across the stadium. This proven payment system cuts down queues, speeds up service and gives supporters a fast, secure way to buy food and drink.
ENDS
About Freemans Event Partners
Freemans Event Partners is the multi-service partner of choice, trusted by some of the world’s most iconic venues and events including Silverstone, Allianz Stadium, Lord’s Cricket Ground, Wembley Stadium, the DP World Tour, the Jockey Club and the Badminton Horse Trials.
Our passion for events, relentless drive for innovation, and exceptional food and beverage solutions transform the fan experience for our partners, working with global rightsholders and brands such as F1, the Ryder Cup, the FA Cup, Coca-Cola and American Express.
Established in 1975, this year marks Freemans Event Partners 50th anniversary, commemorating the company’s substantial growth over its 50 years of operating. Growing from a single fish and chip outlet at Silverstone Circuit, the family-owned company now provides bespoke offerings to large events, venues and experiences, anywhere in the UK and Europe, and reaches more than 25 million people, across more than 650 event days each year.
www.freemanseventpartners.co.uk
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