This summer’s British Grand Prix at Silverstone will be providing F1 fans with a range of sustainable food and drink options and initiatives.
Freemans Event Partners, Silverstone’s long-serving food and beverage partner of choice, has incorporated cutting-edge carbon labelling information onto all of the food menus within the ‘Zero Zone’ and a number of food units across the circuit. The move will ensure attendees have accurate insights into the carbon footprint of each dish and enable them to make more informed choices over the course of the four-day event.
This has been realised through Freemans Event Partners’ existing partnership with food sustainability experts Klimato. The tool calculates the carbon emissions from each and every dish available to purchase at the British Grand Prix, measuring CO2e in kilograms, a standard unit for measuring greenhouse gas emissions, and providing each dish with a traffic light-style score. For example, a typical beef burger might score 4.0kg CO2e (red), while a portion of fish and chips might score 1.8kg CO2e (amber) and a vegan falafel salad might score 0.4kg CO2e (green).
As well as utilising carbon labelling across a wide range of menus at the event, Freemans Event Partners will also be operating a ‘zero zone’ at Silverstone this year, featuring five outlets that are dedicated to operating sustainably. The ’zero zone’ will feature food options from sustainable, local or meat-free food units; speciality coffee and baked goods from Grounded MCR; and a bar that will stock a selection of sustainable drink options, as well as a full regular bar service.
The ’zero zone’ will run on power supplied by hybrid battery generators and will feature two Eco Vend “reverse vending machines”, which allow fans to return bottles, rewarding them with a 10% discount for use in the zone for every one they return. All packaging – including pint cups, cutlery and food containers – will be commercially compostable at any of the bins located around the site.
We are always looking to provide more sustainable choices at our events, which is why we’ve worked with Silverstone to really help elevate their options this year. We’ve worked hard to develop the ‘zero zone’, sourcing the most appropriate vendors to feature, as well as ensuring they meet our high-standards and serve delicious food and drinks. We’re looking forward to showcasing this, as well as the other initiatives that we’ve implemented, to F1 fans when the British Grand Prix begins on 4th July.”
About Freemans Event Partners
Freemans Event Partners is a multi-service event partner, enabling the UK and Europe’s most prestigious venues and stadia to deliver outstanding fan and spectator experiences. The business reaches more than 25 million people, across more than 650 event days each year.
Clients include Silverstone Circuit, Allianz Stadium, Lord’s Cricket Ground, Wembley Stadium, the European Tour, the Jockey Club and the Badminton Horse Trials; and the business operates at events as diverse as the Formula One and Moto GP British Grand Prix, the Six Nations, the Cheltenham Races, the Ryder Cup, the Commonwealth Games, the Ashes, Major League Baseball, NFL and the FA Cup.
Services include bespoke food and beverage solutions, end-to-end payment technology, end-to-end wholesale & logistics, full procurement chain, facilitation of global commercial partnerships, and providing practical workforce solutions. Freemans Event Partners also works with leading brands, such as Moët & Chandon, Coca-Cola, Nestlé and American Express to deliver high-impact consumer brand activations.
Established in 1975, the privately-owned company has grown from a single fish and chips outlet at Silverstone to an operation that can provide a bespoke offer to large events, venues, and experiences, anywhere in the UK and Europe. www.freemanseventpartners.co.uk
About Klimato
Klimato is a food sustainability start-up working globally to help the food service industry to decarbonise one meal at a time. Klimato helps food businesses to calculate, communicate, report and reduce their food-related carbon impact. Klimato’s carbon impact labels help consumers make more informed choices about what they eat to help tackle climate change.
Media enquiries
For all media enquiries, including interview requests, imagery and more information, please contact the team at Fleet Street Communications.
