29 September 2025: Freemans Event Partners has secured a multi-year agreement with experiential events specialist RG Live to deliver food and beverage across its nationwide Halloween and Christmas light trails.
The partnership covers 13 venues across the UK, with 10 sites operating Christmas trails and 6 transforming for Halloween. Several landmark venues will host both seasons, while highlights of the Christmas programme include Neverland at Kenwood House in London and The Palace of Oz at Blenheim Palace. Other iconic venues covered by the partnership include The Royal Botanic Gardens in Edinburgh, Leeds Castle and Westonbirt Arboretum.
By combining Freemans’ scale and operational expertise with RG Live’s reputation for high-profile immersive events, the partnership is designed to elevate the food & drink experience while driving revenue for the trails. An anticipated 2.7 million tickets are on sale to ticket holders that will attend the trails, creating a powerful platform to engage visitors.
Freemans will oversee the complete food and drink operation, from product development to onsite delivery, ensuring a consistent service across all venues. By applying its deep industry expertise, Freemans is enhancing the trails’ food and beverage proposition to create an offer that is more closely integrated with the wider event experience. This approach focuses on elevating the customer journey through carefully selected quality products and trusted vendors, delivered in environments designed to be as immersive and memorable as the trails themselves.
The agreement reinforces Freemans Event Partners’ position as the leading provider of food and drink solutions at scale, with the capability to deliver commercially successful operations across some of the UK & Europe’s most high-profile seasonal attractions.
ENDS
About Freemans Event Partners
Freemans Event Partners is the multi-service partner of choice, trusted by some of the world’s most iconic venues and events including Silverstone, Allianz Stadium, Lord’s Cricket Ground, Wembley Stadium, the DP World Tour, the Jockey Club and the Badminton Horse Trials.
Our passion for events, relentless drive for innovation, and exceptional food and beverage solutions transform the fan experience for our partners, working with global rightsholders and brands such as F1, the Ryder Cup, the FA Cup, Coca-Cola and American Express.
Established in 1975, this year marks Freemans Event Partners 50th anniversary, commemorating the company’s substantial growth over its 50 years of operating. Growing from a single fish and chip outlet at Silverstone Circuit, the family-owned company now provides bespoke offerings to large events, venues and experiences, anywhere in the UK and Europe, and reaches more than 25 million people, across more than 650 event days each year.
About RG Live
RG Live is a wholly owned division of Sony Music Masterworks. Producing and promoting over 300 events annually, selling approx. 3.5 million tickets each year across 50 locations globally.
Founded in 1966 as Raymond Gubbay Ltd, the company is proud of its track record in creating world class events and ever-evolving experiences, challenging production stereotypes and setting new industry standards, whilst being recognised at the forefront of popular shows and events with both quality and value for money at their heart: illuminated trails, concerts, music festivals, opera, ballet and unique experiential concepts all contribute to a diverse and innovative portfolio.
https://www.rg.live/ | IG @rglivetickets | FB @RGLive | Twitter @RGLiveTickets | YouTube @RGLiveTickets | TikTok @rglive.tickets
Media enquiries
For all media enquiries, including interview requests, imagery and more information, please contact the team at Fleet Street Communications.
