15 November 2024: Marylebone Cricket Club, the owner of Lord’s Cricket Ground, and Freemans Event Partners, the leading multi-service partner for some of the UK and Europe’s most prestigious venues, have won a Business of Cricket Award for the Food Village at Lord’s.
The Food Village – a brand-new, two-tier, permanent structure, kitted out with self-service kiosks and a wide range of food and drink options – was named ‘Best New Development’ winner at the ECB’s prestigious Business of Cricket awards ceremony last night.
Food and drink is at the heart of the game of cricket – it’s the only sport to feature a lunch and tea break, after all. We plan our food and beverage offer meticulously, ensuring all tastes, preferences and dietary requirements are catered for, and the Food Village represents the next step for us in evolving what we have to offer fans.
We are honoured that our innovation has been recognised so soon after opening for the start of this year’s cricketing summer, and we look forward to continuing to work with Freemans Event Partners to develop what we have to offer at Lord’s Cricket Ground. This recognition is a testament to the wider team’s effort and the support from Marylebone Cricket Club throughout the project.”
The development, led by Freemans Event Partners, ensures that spectators have a world-class foodservice experience, with high quality grab and go food on offer and lower queue times. In fact, when compared to previous Test Matches, queue times were cut in half during this summer’s season, meaning fans can spend more time watching the action out on the field rather than in queues.
About Freemans Event Partners
Freemans Event Partners is a multi-service event partner, enabling the UK and Europe’s most prestigious venues and stadia to deliver outstanding fan and spectator experiences. The business reaches more than 25 million people, across more than 650 event days each year.
Clients include Silverstone Circuit, Twickenham Stadium, Lord’s Cricket Ground, Wembley Stadium, the European Tour, the Jockey Club and the Badminton Horse Trials; and the business operates at events as diverse as the Formula One and Moto GP British Grand Prix, the Six Nations, the Cheltenham Races, the Ryder Cup, the Commonwealth Games, the Ashes, Major League Baseball, NFL and the FA Cup.
Services include bespoke food and beverage solutions, end-to-end payment technology, end-to-end wholesale & logistics, full procurement chain, facilitation of global commercial partnerships, and providing practical workforce solutions. Freemans Event Partners also works with leading brands, such as Moët & Chandon, Coca-Cola, Nestlé and American Express to deliver high-impact consumer brand activations.
Established in 1975, the privately-owned company has grown from a single fish and chips outlet at Silverstone to an operation that can provide a bespoke offer to large events, venues, and experiences, anywhere in the UK and Europe.
www.freemanseventpartners.co.uk
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