1st July 2025

FREEMANS EVENT PARTNERS LAUNCHES CARGO GLOBAL EATS, A NEW STREET FOOD EXPERIENCE AT MAJOR EVENTS

FREEMANS EVENT PARTNERS LAUNCHES CARGO GLOBAL EATS, A NEW STREET FOOD EXPERIENCE AT MAJOR EVENTS

1 JULY 2025: Freemans Event Partners has unveiled its brand-new street food offer, which will be launched at this year’s British Grand Prix (3rd–6th July 2025).

CARGO Global Eats will provide an elevated food and drink offer for spectators across major events in 2025.

Conceived and designed by multi-service venue partners Freemans Event Partners, the new concept comprises a dedicated area of exciting street food. A variety of vendors will offer fans everything from tempting tacos by MeatHead Mexican, sustainable cocktails by Poppy’s Pineapples, burgers from smash specialists Heard, and Spanish food from La Paella Paella.

Research shows that more than half 24–34-year-olds in the UK want to upgrade their ticket to a more premium experience, with many looking for access to an exclusive space and added benefits.  With its new F&B proposition CARGO Global Eats, Freemans offers venues and events a compelling product that will extend fans dwell time, increase spend and drive new revenue streams for venues; ultimately creating a destination within a destination. Its elevated brand appeal will also help venues and events draw new younger lifestyle-driven fans who value more than just the sport.

“We’re really excited to introduce a new premium concept that brings the energy and authenticity of global street food to the events world.

With CARGO Global Eats, we’re taking the spectator experience to the next level, delivering exciting, high-quality food and drink that keeps fans engaged, spending more, and staying longer. It’s more than just food; it’s a world-class street food adventure that creates new revenue opportunities for our event and venue partners.”
Natasha Thiebaut
Chief Commercial Officer at Freemans Event Partners

Freemans Event Partners has also recently announced it is partnering with the British Street Food Awards 2025. The event is a platform for emerging foodie talent, celebrating creativity and flavour, and the association reflects the company’s ongoing commitment to supporting innovation and excellence in British food and drink.

ENDS

About Freemans Event Partners

Freemans Event Partners is the multi-service partner of choice, trusted by some of the world’s most iconic venues and events including Silverstone Circuit, Allianz Stadium, Lord’s Cricket Ground, Wembley Stadium, the European Tour, the Jockey Club and the Badminton Horse Trials.

Our passion for events, relentless drive for innovation, and exceptional food and beverage solutions transform the fan experience, unlocking greater revenue for our partners.

We shape the future of events through our multi-service solutions – event F&B, end-to-end supply chain and wholesale, fan zones, brand and street food partnerships, payment tech, sustainability, and premium hospitality solutions; working with global rightsholders and brands such as F1, the Ryder Cup, the FA Cup, Coca-Cola and American Express.

Established in 1975, this year marks Freemans Event Partners 50th anniversary, commemorating the company’s substantial growth over its 50 years of operating. Growing from a single fish and chips outlet at Silverstone Circuit, the family-owned company now provides bespoke offerings to large events, venues and experiences, anywhere in the UK and Europe, and reaches more than 25 million people, across more than 650 event days each year.

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