17th October 2025: Freemans Event Partners is delighted to announce the appointment of Dan O’Gorman as its new Commercial Partnerships Director, bringing a wealth of experience and strategic insight to the role.
Dan will lead the global growth strategy for Freemans’ new Partnerships division with a focus on evolving its experiential, sponsorship and activation value proposition across the business’ current portfolio of events, new venue partners and live music festivals.
I’m hugely excited to join Freemans at this pivotal moment as the business elevates its live experiential offering with enhanced digital and social capabilities to curate a hyper-personalised 360 brand-fan experience at scale, driving value for our partners.””
Dan joins Freemans from growth agency ‘Monumental Marketing’, where he served as Chief Commercial Officer. With more than a decade of expertise spanning omni-channel strategic partnerships, social commerce, brand sponsorship, digital media, and growth marketing, Dan has delivered impactful commercial strategies across global markets.
Prior to Monumental, Dan was the EMEA Brand Partnerships Director at U.S tech giant, Bazaarvoice, a global leader in user-generated content, retail technology and digital marketing. There, he led partnership growth for some of the company’s fastest-growing clients, including COTY, Charlotte Tilbury, Intersnack, Spinmaster, and Liberty.
Dan’s impressive career also includes a number of leadership roles as Commercial Director, where he has driven transformational business outcomes and marketing activations for world-renowned brands such as Coca-Cola, GSK, Tesco, Deliveroo, Meta, BT, United Airlines, Lego, NBC Universal, Shell, DreamWorks, and Nike.
